Prepared For Marat Basyrov
This Portfolio contains examples of Sales and Marketing Launch Campaigns developed by Geoff Hirsh with particular emphasis on the Health Care and Pharmacy sector.
Within this sector Geoff has worked extensively for Johnson & Johnson (feminine hygiene), Beiersdorf (plasters), Kimberly Clark (nappies), Brita (water filters) and others; but his broad-based sales and marketing expertise can be applied across multiple industry verticals.
By way of example, in the portfolio below you will find:
- A promotional campaign for 80 Acres, which won “Worlds Best Green Launch 2010” and a “Highly Commended Award” at the Interactive Media Awards in New York
- Other marketing activity for Taylors Wines, which helped them win the B&T Marketing Team of the Year Award in 2012
- Elements of an integrated marketing campaign for Quicken en route to a successful IPO
- A re-positioning campaign for Salon Only that generated significant sales gains and laid the platform for a successful IPO
- Elements of an integrated marketing campaign for Vision Equity that was awarded the Money Magazine New Product Launch of the Year Award in 2007
- A storyboard and TVC produced for Brita as part of a campaign that produced annual compound growth of over 35% for 14 years en route to a successful trade sale
