The BGC team has deep experience and a strong track record for managing successful new business, product and market launches across multiple industry sectors in Australia, New Zealand and Japan.


To help you achieve your market penetration objectives BGC can provide or assist with the following launch activities:

Feasibility Study
Strategic Planning
Design & Development (Marketing & Systems)
Campaign Management


To facilitate the smooth implementation of your launch campaign, your BGC team will utilise some of the following proprietary tools and processes:

Planning Workshops
Capex Evaluation
Opex Evaluation
Prioritisation and Tracking
Project Management

Customer Comment


Watching you in full flight has been incredible and inspirational, for me and the entire team.

I could not be happier with what you have produced and the pace at which you have pulled it all together. 

You have ended the year with a massive home run!

Thank you so much, Geoff.

Tony Jacobson, COO, HirePay

Vision Equity Living Launch Campaign

This award winning new product launch for Vision Equity Living included:

  • Strategy Development
  • Logo and POS Design
  • Print and Radio Advertising
  • Campaign Management

Award Winning Campaign

Money Magazine, Best New Product Launch of the Year, 2008

Product Re-launch for Salon Only Hair Care

Our re-launch campaign for the Salon Only hair care range included:

  • Strategy Development
  • Logo & Packaging Design
  • POS and Website Design
  • Trade Promotion
  • Campaign Management

Jeff Jansz Chutney Launch for Rosella Foods

Campaign elements included:

  • Logo & Packaging Design
  • Strategy Development
  • Print Advertising
  • Website Design
  • Campaign Management

Product Launch for Eighty Acres by Taylors Wines

This award-winning new product launch included:

  • Strategy Development
  • POS Design
  • Website Design
  • Digital Advertising
  • Project Management

Award Winning Campaign

World’s Best Green Launch, 2010 Green Awards (London)