Prepared For Griffith University
This Portfolio has been prepared to provide Griffith University with examples of the Strategic Marketing and Creative work of Geoff Hirsh and includes key elements from:
- A new range launch for Rosella Foods, including: logo design, packaging design and print advertising
- A promotional campaign for 80 Acres, which won “Worlds Best Green Launch 2010” and a “Highly Commended Award” at the Interactive Media Awards in New York
- Other marketing activity for Taylors Wines, which helped them win the B&T Marketing Team of the Year Award in 2012
- A re-positioning campaign for Salon Only that generated significant sales gains and laid the platform for a successful IPO
- A lead conversion program for St George Bank that was extended four times from 6-months to 2.5 years and produced a 35% increase in lead conversion
- An online rewards program for 3 phones that helped secure the participation and loyalty of over 3,000 mobile phone dealers around the country
- A Father’s Day catalogue cover and poster for King of Knives that shows how even the most mundane offer can be brought to life with good creative
- Examples of the marketing activity that helped Events Retail build one of the most responsive databases in the retail industry – accounting for >30% of total sales
- Eye-catching transit advertising for Eden Gardens that helped reverse a long-term sales decline and generate >25% year-on-year growth over a 3-month promotional period
- A storyboard and TVC produced for Brita as part of a campaign that produced annual compound growth of over 35% for 14 years
